Meaningful Consumption focus on a very small proportion of the planet
Increasingly ‘meaning’ inform and dictate our purchase decisions
Meaningful consumption is about buying from brands that match our standards
We are looking for fulfilment that isn’t based around consumption
We are increasingly taking time out to think, not with our heads, but with our hearts
Quality has a way of being recognised by all of us and that’s why it triumphs
Invite consumers to build their own meanings into products and services
Being social and ethical responsible still delivering a profit is a balancing act
Design frequently emerges as a cut-price way to solve problems
We incorporate artificial intelligence into our everyday lives.