by Anne Lise Kjaer | Aug 28, 2006 | - Dimensions, All |
“We are looking for fulfilment that isn’t based around consumption.” An Interview on Meaningful Consumption and Time to Think Q: How would you define Meaningful Consumption? Greatrex: Today we are constantly being bombarded with brand messages – and...
by Anne Lise Kjaer | Aug 14, 2006 | - Dimensions, All |
“Quality has a way of being recognised and that’s why it triumphs.” An Interview on Meaningful Consumption and Time To Think Q: How would you define Meaningful Consumption? Hill: Meaningful consumption is idealistic. But one shouldn’t be fooled...
by Anne Lise Kjaer | Aug 7, 2006 | - Dimensions, All, Emotional, Emotional, Future Report, Interview, Lifestyle & Consumption |
“Companies will have to make it possible for consumers to build their own meanings into products and services.” An Interview on Meaningful Consumption and Time To Think Q: How would you define Meaningful Consumption? Olesen: I would define it as something that goes...