by Anne Lise Kjaer | Sep 21, 2006 | - Dimensions, All, Consumer Mindsets, Interview |
“We are increasingly taking time out to think, not with our heads, but with our hearts.” An interview on Meaningful Consumption and Time To Think Q: How would you define Meaningful Consumption? Kjaer: Our fundamental drive, the motivational engine that powers human...
by Anne Lise Kjaer | Sep 19, 2006 | - Dimensions, All |
“We must put aside more time to think – not with our head but with our heart,” says Anne Lise Kjaer, director of Kjaer Global. Read about why she believes it is becoming more important to make space not to do, but to think. Stop Running – Start Enjoying...
by Anne Lise Kjaer | Sep 18, 2006 | - Dimensions, All |
“Remember that when marketers talk about meaningful consumption they are focused on a very small proportion of the planet.” An Interview on Meaningful Consumption and Think To Think Q: How would you define Meaningful Consumption? Talwar: I believe we need to think...
by Anne Lise Kjaer | Sep 11, 2006 | - Dimensions, All |
“The desire for Meaningful Consumption will increasingly inform and dictate consumers’ purchase decisions.” An Interview on Meaningful Consumption and Time To Think Q: How would you define Meaningful Consumption? Ancketill: Advanced economies provide an excess of...
by Anne Lise Kjaer | Sep 4, 2006 | - Dimensions, All |
“Meaningful consumption means we won’t buy from companies who don’t match our standards.” An Inerview on Meaningful Consumption and Time to Think Q: How would you define Meaningful Consumption? Boserup: I would define it as modern democracy. Q: Why is...