Be it work, leisure, entertainment, food, self-pampering or family quality time – staying at home is the new going out. We invest in our homes like never before, converting them into our ultimate destination – both as a personal hide out and a public place.

Being in Control
Our space connects to the global village via seamless integrated technology. Even when go away we can monitor our domestic hub via mobile devices and, as such, ‘be at home’ on the go. It is all about maximising life and being in control. Our preferred mobile devices will become an extension of us.

A Place for Happiness
The concept of the home office will be redefined, with potentially more than 12 million people in the UK working from home by 2020. Communal spaces and ‘recovery zones’ – whether at home or in the wider community – will be common. We want connectivity, convergence and convenience to save valuable time in order to live life efficiently. A place for happiness and sensorial living, our home allows interactive family time in allocated ‘we zones’ and reflection and relaxation in safe ‘me zones’.

The Smart Home
Family structure and sizes are changing and our homes are adapting to accommodate these new dynamics. Households are becoming more integrated and multifunctional. By 2020, invisible blended technology will become the norm. Think electronic mood management and monitoring, self-cleaning devices and customised entertainment zones. Domestic appliances calculate cooking time or the detergent levels and energy saving devices comes as standard. With our homes more sophisticated, living becomes much simpler.

Flexibility and Adaptability
Quality becomes defined by minimum input for maximum impact. And when we shop we look for value, not just bargains. The interior radiates warmth and a human touch as we rediscover tradition and function. Multiculturalism brings diversity in home meals, rediscovered rituals and food aesthetics – we cook every day for pleasure. Personal wellbeing is key so the bathroom will become a grooming and health zone, with self-diagnostic monitoring devices. Flexibility, entertainment and adaptability are key features of tomorrow’s stay at home society.

Inspirational Sources

“A house is a machine for living in”Le Corbusier

* Philippe Boulet: As a business school graduated, he quickly understood that his story was to be different. It was rather that of a passionate young man fascinated by magical atmospheres, beautiful places, music and travelling. POESY: the illuminated bed is a poem

Samsung Electronics have started mass production of 3D LCD TVs, a bold move forward in a technology some analysts say is too expensive for most people and could take time to become mainstream (PC-World  27.01.2009)

We spend 25% less on home furnishings today than we did five years ago. (GfK 2009)

Great Depression Cooking: 91 year old cook and great grandmother, Clara, recounts her childhood during the Great Depression as she prepares meals from the era. Learn how to make simple yet delicious dishes while listening to stories from the Depression. The Poorman’s Meal video >>

Images
1. Studio Henrik Bus in Hellerup, Denmark
2. High Road House in Chiswick, London

3. Livingroom Art Cathrine Raben Davidsen, Denmark >>

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