So what will be the key focus of lifestyle technology in the coming years? Millionaire magazine looked into the future with a group of leading technology experts – Kjaer Global was one of them.
Q: What are the emerging key trends impacting our work/life?
Stategic Big Data: The Internet of Things is already here and, by 2020, over 30 billion things will be connected. As data flow increases Big Data meets ‘Social’ data and becomes more strategic and manageable as new software and tools emerge to predict behaviour and buying trends.
Crowd-Funding Platform: Globally CFPs are accelerating with a growth of 60% since last year. Crowdsourcing.org breaks these down into four categories: Donation-Based, Reward-Based (majority), Lending-Based and Equity-Based. Soon, we will all be able to own a share in the startups we buy from.
Education 4.0: MOOCS (Massive Open Online Course) and Social media coursework at universities will be the norm. Mobile Education will lead to a major transformation of the education landscape with mEducation products and services representing a $38 billion market opportunity by 2020.
E-Health: Healthcare Apps, Mobile Diagnostics and Intuitive Bio Feedback will explode, with healthcare professionals becoming involved in design and monitoring. By 2020, chronic diseases could account for almost 75% of all deaths worldwide: ischaemic heart disease (IHD), stroke and diabetes is set to increase in developing countries.
Q: What lifestyles and hi-tech products will we adapt in the next years?
The best way to understand how people live with and use technology is to understand the sociology of things and situations. This is why we developed our Kjaer Global’s Typologies to illustrate typical use situations:
1: Premium Professionals are aspirational high achievers. They love anything digital and progressive to facilitate lifelong learning. These ambitious Global Citizens, want mobility and flexibility in all areas of life. Smart Technology touch points and channels are seen as life enablers and health management tools. Full lifestyle gallery >>
Social: LinkedIn + Twitter + Google+
2: Creative Class are adventurous innovative entrepreneurs. They thrive on collaborative experiences, where The Good Life means delivering on quality WE-time and narrative. Cloud Culture is empowering and enabling to them in a world where social networks and dialogue-driven business models rule. Full lifestyle gallery >>
Social: YouTube + Facebook + Tumblr + Spotify
* Augmented Reality: Ikea Catalogue
* Brookstone: Ultra-portable virtual keyboard
* Samsung Galaxy Camera: Successful merger of Android with a point-and-shoot camera >>
* iPhone 5/Mini iPad + top of the range Headphone (Beats by Dr. Dre) >>
3: Cultural Explorers are authentic and inclusive. Their pro-active and informed outlook on life means they seek social participation and storytelling with Better World credentials. For them, community means ‘People-to-People’ networks working together to build Social Capital and a brighter future for all. Full lifestyle gallery >>
Social: Trip Advisor + AirBnB + The Good Guide App + Vimeo
4: Wellbeing Hunters are mindful individuals with an optimistic future outlook. They look for holistic and meaningful concepts and to them Total Transparency means real engagement. The Female Factor inspires value-based ‘We’ time interactions – balanced with ‘Me’ time to nourish health and happiness. Full lifestyle gallery >>
Social: Instagram + Pinterest
* MiniMe: Intergrated Health Care >>
* Nike+ FuelBand and NikeFuel Goal App >>
* Electrolux Cocoon: For cooking and making meat >>
* Puur Zuiveren by Lukas Jager: Water purifier
* Kindle Paperwhite >>
1) Blue Eye – Kjaer Global
2) Crowdfunding – Airbnb Info Graphic
3) Intuitive Bio Feedback
4) Premium Professional – Kjaer Global Pinterest >>
5) Creative Class – Kjaer Global Pinterest >>
6) Cultural Exploreres – Kjaer Global Pinterest >>
7) Wellbeing Hunters – Kjaer Global Pinterest >>
Interview: Questions by Eleonora Crisafulli for Millionaire Magazine, January 2013, Italy >>