Danish lifestyle magazine Bo Bedre asked 3 international trend experts about how we will be living – and what we will choose to surround ourselves with in the coming year. Read about the key lifestyle trends and how to apply these tendencies in Bo Bedre’s issue 1 2014 (DK) >>

Below is Kjaer Global’s contribution adapted to English.

2014 will be like learning to cook a new dish, but using the same ingredients as in 2013. ‘Handmade’ is still a core trend. Wood, leather, brown and a wide scale of greys will be the most prevalent elements. But  red will also be of great importance, simply because we lack grounding, and that is exactly what red does – it grounds you.

Another reason why red resonate with us is that most of us have a childhood memory of red: stamps, a school bag, clogs, a coat or simply a red family car. It is not about nostalgia – but mindfulness – being in touch with one self, others and nature. We pick apples, grow our own, knit and collects stamps. It is all about the good life – rather than owning things.

We just want access to things: subscriptions, borrowing or simply bartering. We might only own 100 things and the rest will be community sharing. Increasingly we will decide on AirBnB or home swapping rather than hotels when travelling the world. In the long run, we will live in compact ‘smart connected’ urban dwellings during the week and choose back-to-nature living – the wilderness, the mountains and the woods – in our leisure time.

Betapreneur Living
These Eco Explorers aspire to back-to-nature living. This is reflected in their lifestyle choices and they prefer:

  • Reclaimed woods and leather
  • Handmade and simplistic
  • Made by Me
  • No unnecessary details
  • Back to basis – Nomadic living
  • Everything artisan
  • Simple ceramics
  • Bake your own bread – Rye bread & ‘Brun Ost’
  • Conscious and diversified food culture
  • Lots of black filter coffee
  • All shades of brown from the lightest to the darkest

connected urban dwellings during the week and choose back-to-nature living – the wilderness, the mountains and the woods – in our leisure time.

Betapreneur living  2014 (click image to enlarge)

The Good Life
These ‘Hygge’ Hunters might live in a small urban flat and own an allotment. For them community is key and they love:

  • ‘Deep ‘contentment – not superficial
  • Informal ‘hygge’ home and social life
  • Mixed, not lean
  • Hand embroidered
  • Grow your own (even Google does it now)
  • Berries, apples and vegetables
  • Lots of knitting
  • Meditation apps
  • All shades of Scandinavian red
  • Nostalgic experience enablers
  • Hobbies of tradition – stamps and gardening
The Good Life  2014 (click image to enlarge)

Lightweight Nomads
Mobile Lifestyle defines these Global Citizens. They love everything clean and simple and their preferences are:

  • Collaborative consumption
  • Mini-me technology
  • Health and Lifestyle monitoring
  • Technology as an enabler of easy living
  • Tablet living – screens, not TVs
  • Less, not more
  • Life is reduced to 100 essential items
  • All in one ‘remote control’ for health, music, learning, work, media
  • GREY and more GREY with a touch of beige
  • Stand-out interior or art object investments
  • @ Home means wherever you are

Lightweight Nomads 2014 (click image to enlarge)

Images
1) Happiness from Within – Flowmarket
2) Eating in the Wilderness
3) Stamps
4) Airbnb
5) Baking my own Bread
6) Rustic selection from Kjaer Global Pinterest boards >>
 7) Danish Allotment Stamp
 8) Red selection from Kjaer Global Pinterest boards >>
 9) No Valuable Inside Purse 
10) Grey selection from Kjaer Global Pinterest boards >>

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