To satisfy the needs of tomorrow’s key meeting and business traveller typologies it is essential to ensure that you deliver meeting, incentive, conference and event concepts and experiences that evolve around mobility, dialogue, community and engagement.
Change in society influences behaviours, as people will engage according to context and values. Companies must respond to this diversity. Distributing the socio-economic and cultural drivers in a multidimensional manner will enable you to tap into a wider value perspective.
This diagram indicates that consumers’ rational universe will be informed by Mobility and Dialogue and their emotional universe will focus on Community and Engagement. Therefore tomorrow’s meaningful business and travel experiences must be measured by a 4 P bottom line: People, Planet, Pleasure and then Profit.
The Premium Professional are aspirational high achievers. They love anything digital and progressive that facilitates lifelong learning. These ambitious Global Citizens, want flexibility and mobility in all areas of life. Smart Technology channels and connectivity touch points are seen as life enablers and health management tools. Learn more >>
The Creative Class are adventurous and innovative entrepreneurs. They thrive on collaborative and sharing experiences, where the Good Life meansdelivering on quality WE-time and narrative. Cloud Culture is empowering and enabling to this group in a world where social networks and dialogue-driven business models rule. Learn more >>
The Cultural Explorers are authentic and have an inclusive mindset. Their pro-active and informed outlook on life means they seek social participation and storytelling with Better World credentials. For them, community means people-to-people networks working together to build Social Capital and a brighter future for all. Learn more >>
The Wellbeing Hunters are mindful individuals with an optimistic and future-focused outlook. They look for holistic and meaningful concepts and to them Total Transparency means real engagement. The Female Factor inspires value-based ‘We’ time interactions – balanced with ‘Me’ time to nourish health and happiness. Learn more >>
Talk: EIBTM CEO Summit, November 2012, Spain >>
The MICE Business and Tomorrow’s People >>
Anne Lise is a futurist and keynote speaker working across the world