The New Middle Class

The New Middle Class

The New Middle Class “Brilliant business models are never anonymous – they reach out to local communities and enable people to connect across borders.” Glocal Economies and Businesses Global Balance Rising Economies are altering economic and geopolitical...
Wearable ‘Quantified Self’ Technology

Wearable ‘Quantified Self’ Technology

Prevention rather than healing will set the agenda of health in the future. By 2020, chronic diseases will account for almost 75% of all deaths worldwide. Cloud health intelligence will evolve, as apps, mobile diagnostics and intuitive biofeedback become accessible...
Navigating the Good Life

Navigating the Good Life

Keynes predicted a 15-hour working week by 2030 because people would ‘have enough’ to lead the ‘good life’. Yet in today’s reality we tend to confuse the ‘Good Life’ with the ‘Goods Life’. People Want Meaning When trying to understand tomorrow’s consumer rationale it...
Consumers Look For Meaningful Consumptions

Consumers Look For Meaningful Consumptions

When we look at today’s society one of our biggest challenge is to navigate complexity. Only 20% of brands have a notable positive impact on consumers and they would not care if 70% of today’s brands ceased to exist. Multidimensional Thinking We are...